Supersonic Vision:
the album.
Today marks the last leg of the marathon. PUMP™: Media and Culture is entering the final stretch toward releasing its first album, with its first artist. The title says everything: Supersonic Vision: Seeing Things Others Can't.
When people hear "Supersonic Vision," they think of law, or business, or the documentary. What they don't expect is an album. That's the point.
This first record is a collaboration between @juschasemusic (JusChase) and Jibrael Hindi. It brings together JusChase's groundbreaking creative ability and over a decade of experience writing across multiple genres and storytelling, and Jibrael's accumulated wisdom and the idea he's spent the last year coining: Supersonic Vision, the ability to engineer opportunity, not merely chase it.
Why an album proves the thesis
Supersonic Vision was never meant to live in one industry. The whole idea is that it applies anywhere, that the ability to see what others can't, and to build before the opportunity is obvious, can be pointed at any form of media in the universe. A courtroom. A company. A camera. And now, a record.
This project is the proof of concept. It takes a philosophy forged in plaintiff law and high-stakes decision-making and channels it into sound, using music as one more medium to create vision, and to create entirely new categories. That's what PUMP™: Media and Culture exists to do: take the method and let it move through culture itself.
"I've spent over a decade writing across every genre I could get my hands on. What made this different was the idea behind it, that you don't wait for the moment, you build it. Supersonic Vision gave the music a spine. We weren't chasing a sound. We were engineering one."
JusChase (@juschasemusic) [placeholder quote, pending JusChase's authorization]
The last leg
The record isn't out yet. Today marks entering the final stretch of bringing it into the world. Follow along as it crosses the line.
